Founders
Meet the Founders
1101 is a company created by Eddie Latham and Will Donoghue that stands for the first minute of the 11th hour.
Both Eddie and Will have been working with products and brands throughout their careers and wanted to create a company that created products in the right way and stood for change.
After both becoming parents within the last two years, they set out to create a platform for product creation, putting the environment first and striving to work with innovative forward-thinking manufacturers, suppliers and partners.
Founder of Majority a global D2C home audio powerhouse, and Velocity Commerce the UK’s leading marketplace brand management agency.
Eddie is a multi-award-winning entrepreneur with a wealth of experience in D2C brand building.
Eddie’s two companies have an annual combined turnover of over more than 60 million USD, with a team over of 60 employees around the globe.
With twenty years of experience in digital and product design Will has created and run boutique digital agencies and worked with and developed designs and concepts for the likes of, MC Saatchi, Tretorn, Eco-Alf, True Religion, Everlane, Volcom, and Converse.
In 2015 he became a founding member of SaiKutsu, a sustainable footwear initiative backed by the worlds leading sustainable denim manufacturer Saitex. As Creative Director of SaiKutsu Will worked closely with factories living in Vietnam. Research and innovation were a large part of this role looking at materials and manufacturing processes used for forward-thinking design.