Materials
Ocean harvested plastic
Plastic accumulating in our oceans and on our beaches has become a global crisis. Billions of pounds of plastic can be found in swirling convergences that make up about forty percent of the world's ocean surfaces. At current rates plastic is expected to outweigh all the fish in the sea by 2050.
There are different ways to tackle this problem in the manufacturing industry. Materials such as harvested ocean plastics or recycled textiles can become our raw ingredient and begin it’s life as another product after recycling. We can support ocean clean up projects and community action. And, of course, use new material innovations in production, that does’t use plastic.
These actions all help to save our oceans and sea-life as well as ensuring clean oceans for future generations to enjoy.
Re-using wasted clothes
Recycled Garments
We know that the fashion industry is one of the biggest in the world and it’s no secret that garment waste from it, is having a desastrous effect on the earth.
The average consumer throws away 60% of their clothes each year and the economic impact of fashion waste has reached over $500 billion each year. In 2020, an estimated 18.6 million tonnes of clothing ended up in landfill.
The damage of this garment waste doesn’t end there - it also contributes to a staggering 1.2 billion tonnes of greenhouse gas emissions each year. We want to make sure that we move from a denegenerative model in production to a regenerative model, finding creative ways to reuse this material.
Natural resources
Wool
Wool is a completely renewable fibre resource. Every year, after shearing, sheep produce a new fleece, which can be shorn off again the following year. Natural fibres, such as wool, arebiodegradable and are the kind raws material that we want to use for all of their amazing properties.
Natural resources
Organic Cotton
Organic cotton starts with non-GMO (genetically modified organisms) seed that's grown without toxic chemicals, pesticides, or pollutants that can be harmful to farmers and ecosystems.
Organic cotton uses 91 per cent less water than regular cotton and it produces fewer greenhouse gas emissions grown predominantly with rainwater instead of irrigated water.